Where strategy meets execution

At FrenchBlend South Africa, we believe that strategy only matters when it delivers results. We bridge the gap between market insight and operational reality — helping European companies successfully launch and scale across Southern African markets.

BRIDGING MARKETS, BUILDING STRUCTURES

FrenchBlend South Africa supports European companies in their development across sub-Saharan African markets, with concentrated expertise in South Africa and the SADC region.

Based in Cape Town, we are not a traditional strategy consulting firm. Our added value lies in end-to-end operational execution: from initial market analysis through to commercial launch, including product adaptation, local supplier sourcing, and on-the-ground operational setup.

EXPERTISE ROOTED IN SOUTH AFRICAN REALITY

With over 15 years of international experience in Asia and now based in South Africa, we understand the concrete challenges of market entry: load-shedding and energy infrastructure, complex logistics chains, negotiations with local retail groups, sector-specific regulations, and adaptation to both urban markets and townships.

We work particularly in premium food, consumer goods, and innovative B2C services—sectors where our practical knowledge of local realities makes the difference between a theoretical market study and a successful launch.

OUR APPROACH: FROM STRATEGY TO OPERATIONS

Actionable market studies: detailed analyses including demographic data, competitive mapping, real costs (utilities, rent, personnel), and implementable recommendations
Product adaptation: reformulation based on local raw materials, regulatory constraints, and South African consumer preferences
Sourcing and supply chain: supplier identification, negotiation, and establishment of resilient logistics networks
Commercial launch: from shopping centre negotiations through to commissioning, including insurance, financial models, and loyalty programmes

We intervene where traditional consulting firms stop: in the concrete execution that transforms a market opportunity into a profitable operation.